Himalaya Drug Company
The Himalaya Drug Company, India’s leading Herbal Health and Personal Care Company, in association with Smile Train India, supports the cleft lip initiative – Muskaan.
As part of the initiative, a contribution of Rupees. 2 from the purchase of every Himalaya Lip Care product is contributed to support cleft surgery. Through this partnership, over 650+ cleft surgeries have been supported for children with clefts. In addition to support for surgeries, Muskaan aims to create awareness about cleft treatment with an aim to ensure children in need of cleft surgeries get access to treatment at the earliest, and at a tender age when healing is faster. This has been done by capturing the journey of two patients, Jyothi and Mun Mun. The media launch of these videos has helped in creating high awareness for clefts.
“Through our partnership with Smile Train, Muskaan aims to help raise awareness about cleft and ensure that more children receive the cleft care they need at a younger age. A smile is an expression of happiness, and with 'Ek Nayi Muskaan', we intend to create more smiles by helping children achieve their dreams and live a fulfilling life. This initiative reflects our overall brand thought - 'Khush Raho Khushaal Raho' that captures our vision of 'Wellness in every home, Happiness in every heart'”. Mr. Rajesh Krishnamurthy, Business Director-Consumer Products Division, The Himalaya Drug Company.
Cause Related Marketing, Awareness Campaigns
Health and Wellness