In July of 2018, Haleon (erstwhile GSK Consumer Healthcare) and world-leading cleft charity Smile Train announced a five-year partnership with the goal of transforming lives, one smile at a time.
GSK – one of the world’s leading research-based pharmaceutical and healthcare companies – is committed to improving the quality of human life by enabling people to do more, feel better and live longer. As experts in specialist oral health, GSK understands the importance of a healthy mouth. Haleon India and Smile Train India have together helped support more than 6000 cleft surgeries across the country and helped more than 5000 callers via the Cleft Helpline.
India’s First National Cleft Helpline
Smile Train India, in partnership with Haleon India, launched the country’s first toll-free national cleft helpline- Smile Train India Cleft Helpline. The helpline - 1800 103 8301, is accessible to people throughout India who are looking for information about cleft treatment. The number also serves as a way for those in need to have access to invaluable referral information to the closest Smile Train partner hospital, so they can receive 100%-free, quality, and safe cleft treatment.
“We are delighted to support Smile Train in their endeavour to provide free treatment for cleft. On the occasion of National Cleft Day, we dedicate a new toll-free helpline service to create awareness about cleft surgery supported by Smile Train and their partner hospitals across India. Haleon’s expertise as a leading specialist in oral health care and with Smile Train’s knowledge we aim to ensure more children get quality treatment and care.”
- Navneet Saluja, Managing Director, Haleon, India
Partners since: 2018
Partnership Type: Financial Contribution, Cause Marketing, Thought Leadership