1.  Insure patient safety—our #1 priority.

2.  Focus exclusively on the problem of clefts.

3.  Foster self-sufficiency through free training and education.

4.  Provide free surgery for children who can't afford it.

5.  Embrace an interdisciplinary team approach.

6.  Invest in research to find a way to prevent clefts.

7.  Leverage technology to accelerate learning results.

8.  Partner with other cleft organizations and share resources.

9.  Operate the most cost-efficient cleft organization in the world.

10.  Work ourselves out of a job.